For sustainable jewelry brands, your packaging can be a deal breaker when customers are considering whether to buy from you or other jewelry brands. For sterling silver and gold vermeil, It's important to consider not only sustainability, but the appropriate materials used in your packaging. A critical mistake that some jewelry brands make is not testing your products with your packaging for 1, 3, and sometimes even 6 months to see the affects of tarnish or other defects that can occur over time. Below are some tips on what to consider for packaging that is sustainable and also appropriate for sterling silver and gold vermeil:
Sustainable Packaging Materials to Consider:
- Recycled Cardboard or Paper: These are versatile options suitable for boxes or pouch inserts. They can be easily branded, are biodegradable, and often come from post-consumer waste.
- Organic Cotton or Hemp Pouches: Cloth pouches made from natural fibers like organic cotton or hemp are reusable, biodegradable, and give a touch of elegance to your packaging. Learn more about vendors using recycled hemp paper here.
- Silk or Satin Pouches: If you're aiming for a more luxurious feel, consider pouches made from sustainable silk or satin.
- Wood or Bamboo Boxes: For a rustic and eco-friendly touch, wooden boxes sourced from sustainable forests or bamboo can be a good choice. Ensure they come from certified sources to confirm sustainability.
- Glass or Recycled Plastic Containers: For specific jewelry items, small glass containers or containers made from recycled plastic might be appropriate.
- Anti-Tarnish Strips or Tabs: These are paper-based products treated with agents that absorb tarnish-producing gases in the air. You can slip one of these into your jewelry boxes or pouches to help protect against tarnish. They're safe for all metals and gemstones and are non-toxic.
- Sealable Plastic Bags: Although plastic is generally not considered sustainable, if you choose bags made from recycled plastic and encourage customers to reuse them, they can serve as a barrier against air and moisture, which can cause tarnishing. Look for bags labeled as "anti-tarnish" for added protection.
- Chalk: A piece of chalk in the storage box will absorb moisture, reducing the chances of tarnishing. It's an old jeweler's trick but is effective and eco-friendly.
- Acid-Free Tissue Paper: Wrapping jewelry in acid-free tissue paper before placing it in the pouch or box can act as an additional barrier against tarnishing elements.
- Silica Gel Packets: These packets are commonly used to absorb moisture and can be placed in jewelry boxes to help prevent tarnish. Ensure they are kept out of reach of children.
- Branding: Opt for eco-friendly inks and dyes when printing your brand logo or any other information on the packaging.
- Informative Inserts: If space allows, include a small card made of recycled paper that educates the customer on how to care for their jewelry, highlighting the importance of storing it properly to prevent tarnishing.
Local Sourcing: To reduce the carbon footprint, try to source packaging materials locally or from suppliers who prioritize sustainable shipping methods.
B Corp Certified Packaging companies:
- JBM Packaging: JMB is an Ohio-based family-owned business. For over 35 years, they've focused on quality, innovation, and excellence in their industry.
- Better Packaging Co: Better Packaging Co is an Australia-based company that operates in Australia, New Zealand, China, the UK, and USA. They offer innovative and sustainable materials like Pollastic (made from recycled plastic pollution).
- Grounded Packaging: Grounded packaging is focused on replacing traditional plastics in the supply chain, specifically on flexible packaging for the food and e-commerce industries. Grounded is based in New South Wales and operates in Australia, New Zealand, Canada, Singapore, the UK, and USA.
Sustainable packaging, when done right, can enhance the unboxing experience for your customer while reinforcing your brand's commitment to the environment. By selecting materials that are both eco-friendly and protective against tarnishing, you ensure that the jewelry remains as beautiful as the day it was bought, fostering trust and loyalty among your customers.