How Top Jewelry Brands Are De-Risking Their Supply Chains in 2025

How Loytee Jewelry Is Keeping Prices Fair Despite Global Trade Shifts

If you’re in the jewelry business today, you know that global sourcing is more complex than ever.
With recent changes in U.S. import tariffs, brands that source their sterling silver jewelry, gold vermeil jewelry, and other collections internationally need to stay informed to protect their margins.

At Loytee Jewelry, we partner with both emerging and established brands worldwide. We’re seeing firsthand how top jewelry companies are adjusting their strategies — and we want to share what we’ve learned to help you stay competitive in 2025.

Here’s what you need to know.

Why Are U.S. Jewelry Import Tariffs Changing?

In May 2025, the U.S. Court of International Trade (CIT) ruled that certain tariffs enacted under the International Emergency Economic Powers Act (IEEPA) exceeded its legal scope. However, the White House appealed this ruling, and a temporary stay was granted.
Result: tariffs are still being collected — but the situation remains fluid.

For jewelry brands, this means continued import duties on products entering the U.S. market, including:

• Sterling silver jewelry
• Gold vermeil jewelry
• Base metal jewelry
• Jewelry components (chains, findings, etc.)

Current Tariffs on Jewelry Imports (June 2025)

Thailand, where Loytee Jewelry is based, remains in the 10% tariff bracket — making it one of the more favorable sourcing destinations for jewelry brands today.

How Are Top Jewelry Brands Responding?

Smart jewelry brands aren’t waiting for tariff rulings to finalize — they’re taking proactive steps now.
Here are four key strategies brands are using:

1 | Diversifying Their Sourcing

Many brands that previously sourced heavily from China are shifting to more stable, lower-tariff regions such as Thailand.
Thailand offers:

• Exceptional craftsmanship
• Expertise in sterling silver and gold vermeil jewelry
• Lower tariffs compared to China (10% vs. 30%)
• Ethical, sustainable jewelry manufacturing

Loytee Jewelry has welcomed many new partners this year specifically because of this shift.

2 | Adjusting Pricing Strategies

To manage tariff impacts:

• Brands are building tariffs into their pricing models carefully.
• They are prioritizing higher-margin collections (ex. statement jewelry, classic jewelry) to balance costs.
• Bundling strategies are being used to increase average order value.

3 | Improving Supply Chain Resilience

Brands are also:

• Dual sourcing key components

• Improving inventory forecasting to reduce surprises

• Building closer relationships with trusted manufacturers like Loytee Jewelry

The goal? To ensure a reliable flow of new designs and best-selling jewelry styles — even during global supply chain challenges.

Why Source Jewelry from Thailand in 2025?

Thailand continues to shine as a top jewelry sourcing destination.
Here’s why brands are choosing Loytee Jewelry and Thailand:

✅ Craftsmanship: Generations of artisan expertise in sterling silver jewelry and gold vermeil jewelry.
✅ Lower tariffs: 10% vs. 25-30% for other major markets.
✅ Flexible production: Ability to support everyday jewelry, minimalist jewelry, statement jewelry, and more.
✅ Hypoallergenic jewelry options for today’s health-conscious consumers.

Contact Us

At Loytee Jewelry, we are here to help brands thrive in 2025 and beyond. Whether you’re launching a new collection or rethinking your sourcing strategy, our team is ready to support you.