Tariff Trends 2025: What Jewelry Brands Must Know About U.S. Import Changes

Will U.S. Tariffs Raise Jewelry Prices? What Jewelry Brands Must Know

If you’re a jewelry brand sourcing beautiful sterling silver jewelry or gold vermeil jewelry from Thailand, 2025 brings some important updates you’ll want to know about. Recent U.S. import tariff changes could directly affect your profit margins and pricing strategy.

At Loytee Jewelry, we supply jewelry brands around the world with premium, ethically-made designs crafted right here in Thailand. As part of our commitment to helping our partners thrive, we’re breaking down the latest tariff trends for jewelry brands — and sharing tips to stay ahead.

Why Are U.S. Jewelry Import Tariffs Changing in 2025?

In May 2025, the U.S. Court of International Trade (CIT) ruled that certain tariffs implemented under the International Emergency Economic Powers Act (IEEPA) exceeded the intended legal authority. While the White House has appealed this ruling, a temporary stay is now in place — meaning tariffs remain active for now.

Here’s what that means for jewelry brands:

• Import duties are still being collected on goods entering the U.S., including jewelry.
• The final outcome of the appeal could result in tariff reductions or adjustments, but timelines remain uncertain.
• Proactive brands are already planning strategies to manage potential cost fluctuations.

Current Tariffs on Jewelry Imports (June 2025 Status)

As of June 2025, here are the key tariff rates affecting jewelry sourced from various countries:

Thailand, where Loytee Jewelry proudly manufactures its collections, currently falls under the 10% tariff bracket.

What Jewelry Products Are Impacted?

The following jewelry categories are subject to these import duties:

• Sterling silver jewelry
• Gold vermeil jewelry
• Base metal fashion jewelry
• Jewelry components (findings, chains, clasps)
• Finished products: earrings, necklaces, rings, bracelets, charms

If your business imports any of these, tariff planning is essential for 2025.

How Tariff Trends Impact Jewelry Brands' Margins

Even a 10% tariff can noticeably affect your bottom line:

• A $10,000 shipment of jewelry incurs $1,000 in tariffs at current rates.
• On lower-margin products (e.g. trendy jewelry or affordable jewelry brands), this can squeeze profits fast.
• Brands focused on ethical jewelry and sustainable jewelry (higher-value segments) may absorb tariffs better, but should still plan accordingly.

In short — now is the time to review your supply chain, pricing, and sourcing strategies.

What Proactive Brands Are Doing Right Now

Smart jewelry brands are not waiting for final rulings to adapt. Here’s what they’re doing to stay competitive:

1. Reviewing Sourcing Partners

Many brands are:

• Prioritizing suppliers in countries with lower tariff rates (like Thailand vs. China).
• Working with ethical jewelry manufacturers who can demonstrate value beyond low-cost production.
• Re-evaluating sourcing mix to minimize risk.

At Loytee Jewelry, we’ve seen increased demand from brands shifting away from China-based supply chains to Thailand, where both craftsmanship and tariff stability are more favorable.

2. Adjusting Pricing Strategically

Brands are:

• Factoring tariff costs into MSRP early (transparently if they choose).
• Bundling products to optimize average order value.
• Promoting high-margin collections (like statement jewelry and classic jewelry) to offset tariff impact.

3. Communicating Ethically with Customers

Finally, leading brands are openly communicating:

• Their commitment to ethical sourcing and sustainable jewelry practices.
• How they are navigating tariff challenges without compromising on quality or craftsmanship.
  

Why Source Jewelry from Thailand in 2025?

Thailand continues to be one of the best countries for sourcing jewelry in 2025, for several reasons:

• High quality craftsmanship in both sterling silver and gold vermeil.
• Skilled artisanship passed down through generations.
• Lower tariff rate (10%) compared to major competitors.
  

When you source with Loytee Jewelry, you not only access beautiful products — you align your brand with:

• Ethical jewelry
• Eco-friendly jewelry
• Hypoallergenic jewelry
• Sustainable jewelry brands

What's Next? Key Takeaways for Jewelry Brands

1. Stay informed. Follow updates on the U.S. Court appeal regarding tariffs.
2. Diversify sourcing. Minimize reliance on high-tariff countries.
3. Plan pricing carefully. Build flexibility into your financial model.
4. Prioritize brand values. Align with partners who support sustainability and ethics.

Contact Us

At Loytee Jewelry, is here to help. We work closely with jewelry brands worldwide to navigate trends like these — ensuring you can focus on design, quality, and storytelling.